Design Award
CLASSICS the Small Luxury was founded in 2003 with the concept of "secret luxury in the palm of your hand." Technologies and techniques that have been passed down by utilizing the know-how cultivated by our parent company, Blooming Nakanishi, which was founded in 1879. We are a handkerchief specialty store that combines modern sensibilities to create original designs for each season. To date, we have released handkerchiefs in collaboration with many artists both domestically and internationally. By infusing the power of design, we seek to expand the new appeal and possibilities of handkerchiefs.
In 2020, we established the ``CLASSICS the Small Luxury Design Award'' to support the activities of artists and hope that design becomes more intimate for people.
2021 theme “SWITCH”
2022 theme “SMILE”
2023 theme “This world with various tears”
2024 theme “HAPPY”
2025 theme “HARMONY”
