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Article: New handkerchiefs and a novelty fair to commemorate the brand's 20th anniversary

ブランド誕生20周年を記念して、新作ハンカチーフを発売&ノベルティフェアを開催

New handkerchiefs and a novelty fair to commemorate the brand's 20th anniversary

Classics the Small Luxury was born in 2003.
The parent company is Blooming Nakanishi, which was founded in 1879 as Nakanishi Gihei Shoten.
The company has been dealing with handkerchiefs for over 140 years.

On the occasion of its 20th anniversary
we have once again looked at the question, "What is a handkerchief? We have taken a fresh look at what a handkerchief is.
 
You may have never paid attention to it because it is so obvious, but a handkerchief is a square.
This shape is also known as the fashion leader of the 18th century.
Marie Antoinette, who is said to have been a fashion leader in the 18th century, decided on this shape.
This was a time when lace handkerchiefs were also known as "jewels of the cloth.
It gives an impression of elegance.
Handkerchiefs that are familiar to many people today
When you know the history of the handkerchief,
don't you want to have a nice handkerchief?
 
Handkerchiefs have secretly evolved over the past 20 years.
Imagining the scenes in which our customers will use them, we continue to select better materials.
Pursuing new tactile sensations and new manufacturing methods
And to create original laces and one-of-a-kind designs that cannot be found anywhere else.
 
Now, what kind of handkerchief does that person carry around?
It is all too familiar,
I feel that it is an item that somehow symbolizes its owner.
 
They are sometimes worn together, sometimes as a sign of coming of age, and sometimes as a confession of love.
It is often chosen as a gift for a loved one,
Handkerchiefs are a gift that carries the various thoughts and feelings of the recipient,
I feel it keenly.
We will continue to put our feelings into this square canvas for the next 10 to 20 years.
We look forward to your continued patronage.
 We are sincerely grateful to have reached the 20-year milestone.

Our History

Click here for the history of Blooming Nakanishi, the parent company of Classics the Small Luxury.



The Collection

We have prepared special collaboration products with artists we have been associated with. We would like to introduce some of them with our congratulatory comments.

First CollectionOn sale on March 28 (Tuesday)

Yuko Tokuda
(NONIIN Designer)

Congratulations on your 20th anniversary.HIKKOMIseries. I was just having fun designing it, and before I knew it, it had become a long seller, and the number of varieties had increased. I am filled with a feeling of "Can sha! I'm full of feelings of "Can sha!

 

HIKKIOMI SeriesClick here to see the handkerchiefs in the HIKKIOMI series.

The second series will go on sale on April 4 (Tuesday)

<HAPPY TIME
Kiyomi Nakagawa
(Illustrator, accessory artist)

I wish you a wonderful 20th anniversary.

      

Click here to see other handkerchiefs by Kiyomi Nakagawa >.

The third volume will be released on April 11 (Tue.)

(watermark of rose chirashi)
Makiko Tanaka
(Painter)

We have had many collaborations with them since 2016.Classics' handkerchiefs are of the highest quality,We are always delighted when we send them as gifts. I always enjoy creating the world of pictures trapped in the square world, and I am very happy to celebrate the 20th anniversary of Classics. I always have my favorite dish when I come to Japan, BARA-CHIRASHI! I imagine salmon roe sprinkled on it as if it were a cracker."

 

  Click here to see Makiko Tanaka's handkerchief

The fourth volume will go on sale on April 18 (Tuesday).

  
Kaoru Takai
(Sun-Ad Inc.Art Director/Graphic Designer)

I have always been inspired and influenced by Classics, who are always creating wonderful and interesting things. I am grateful for the opportunity to work with you. Congratulations on your 20th anniversary and I will continue to follow you."

Tomohiro Nakayama
(Sun-Ad Co., Ltd.)Art Director/Graphic Designer)

「20Congratulations on your anniversary. I have been involved in Classics handkerchiefs for about10I am very happy to be able to be a part of this half of the history. Thank you again for allowing me to design your handkerchiefs and I wish you continued growth and success.

 

Fifth issue to be released on April 25 (Tuesday)

<DOVE/Twenty Rings
Mick Itaya
(Visual Artist) 

A square universe, a square, a handkerchief. It is a three-dimensional space where time flows. Stories are born and memories are engraved. Beside love and peace, may the square gentle cloth be a sign of eternity in a new and beautiful future. Still20anniversary."


In limited special package

  Click here to see Mick Itaya's handkerchief >.

<Rouge Rose
Yoshishige Watanabe
(KIGI Art Director / Designer)

  

In limited special package

Yoshishige WatanabeClick here to see the handkerchief of

Present

From April 25, 2023, for purchases of 7,000 yen (tax included) or more Original eco-bag will be presented to customers who purchase 7,000 yen (including tax) or more. The offer will end when all the bags are gone.

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