
CLASSICS the Small Luxury Design Award 2025 Winners Announced
"CLASSICS the Small Luxury Design Award 2025" is recruiting handkerchief designs from all over the world. This is the fifth installment, and we will be introducing "Harmony (
The recruitment period is from November 3, 2024 to January 31, 2025.
Among them, six judges selected the works,
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Grand Prix: 1 work
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Runner-up prize: 2 works
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Special Jury Award: 4 works
The shape of "harmony" from all over the world.
We would like to continue to deliver the enormous excitement that will emerge from the small world of handkerchiefs.
Winners
- Grand Prix (1 work) -
Author: LIU liu (China) Title: Under The Same Sky ![]() |
Jury comments: This time, "Harmony" theme, Various animal shapes are painted white, Also, is it on the ground or the surface of the water? Cuteness and a huge theme. "Complete" that combines both |
- Runner-up prize (2 works) -
Author: Yasukuri Isho (Japan) Title: Maru's Diversity |
Jury comments: In today's era, "black and white, logical colors" and " This work is based on the motif of "maru". Also, when folded as a handkerchief, |
Author: Sokolova Polina (Russia) Title: The relaxing at sea |
Jury comments: First impression was that the very cute designs were eye-catching. The balance between the sea and the people is beautiful, Although each person has a different atmosphere and movement, |
The Grand Prix and Runner-up Prix are designed to be commercialized and directly managed by CLASSICS the Small Luxury.・In online shops and other retailersIt will be on sale. We will inform you of the sales date later.
- Special Jury Award (4 works)
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author Title [Judge's comments] For you and me. I think that designs that embrace and harmonize diverse individuality are a sense of security and healing that is what makes the future look for. It's fine when you suddenly use a handkerchief. I think the gentle colors that will recite you will rejuvenate your heart. I thought the inner sense of happiness of the author was wonderful.
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author Title [Judge's comments]
Saito Takafumi (CEO Director/Project Designer, Griffon Co., Ltd.)
The supply chain for the automotive industry, including development and design, body manufacturing, electronic control installation, and sales. Harmony. Certainly, no matter what one is missing, cars won't reach our lives. The theme of "harmony" is likely to be a grand theme such as the earth, nature, love, etc.They tend to start, but I feel a sense of the way they seek this in industrial products.The illustrations also have the indescribable American comic relaxation of the 90's, which overall looks pop, but also has a street feel, so it doesn't look old-fashioned. This is a piece you'll want to put in your weekend wide pants pocket. |
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author Title [Judge's comments] The design depicts the symbolism of "harmony" of "dancing in a circle," while also mixing embossed with embossment and abstraction, like a home, a field, or a geometric pattern. It seemed like I could hear the music of polka and waltz, and I imagined the scene with a happy ending in a fairy tale. The pink cat is also cute and the colour is beautiful. This is a wonderful handkerchief that will make you feel sunny and you'll want to carry. |
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author
GANOO (Japan) [Judge's comments] I felt a sense of refreshment in the idea that breaks the preconceived notion that a handkerchief is something like that and the design that has been completely done. The text was fun to read, and even the packaging of Earth Pot soup was carefully drawn, making it seem like it was made innocently, and I also liked the details of the art. |
Kajiwara Kanako (Co., Ltd.)KAJIHARA DESIGN STUDIORepresentative Director/Textile Designer)
Saito Takashi (CEO, Griffon Co., Ltd./Project Designer)
Takai Kaoru (Graphic Designer, Sun Advertising Co., Ltd.)
Nakayama Tomohiro (Graphic Designer, Sun Advertising Co., Ltd.)
Goto Kayoko (Blooming Nakanishi Co., Ltd.) CLASSICS THE SMALL LUXURY designer)
Nakanishi Kazushi (President and CEO of Blooming Nakanishi Co., Ltd.)
CLASSICS the Small Luxury has introduced handkerchiefs in collaboration with many artists both in Japan and abroad. We are pursuing the power of design to expand the new appeal and possibilities of handkerchiefs. In 2020, we supported the artists' activities and hoped that design would become more intimate for people, so we established the "CLASSICS the Small Luxury Design Award."