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Article: CLASSICS the Small Luxury Design Award 2025 Winners Announced

CLASSICS the Small Luxury Design Award 2025 受賞作品発表

CLASSICS the Small Luxury Design Award 2025 Winners Announced

"CLASSICS the Small Luxury Design Award 2025" is recruiting handkerchief designs from all over the world. This is the fifth installment, and we will be introducing "Harmony (We recruited works on the theme of "Harmony."

The recruitment period is from November 3, 2024 to January 31, 2025.We received 1,439 entries from 43 countries.We would like to express our sincere gratitude for all your applications.

Among them, six judges selected the works,The following seven awards were awarded:

  • Grand Prix: 1 work

  • Runner-up prize: 2 works

  • Special Jury Award: 4 works

The shape of "harmony" from all over the world.Each has its own story,The designs are all so gentle just by looking at them.

We would like to continue to deliver the enormous excitement that will emerge from the small world of handkerchiefs.


Winners

- Grand Prix (1 work) -

Author: LIU liu (China) Title: Under The Same Sky

 Jury comments: This time, "Harmony" theme,This is the work that responded most accurately.

Various animal shapes are painted white,At first glance, it seems that it is not clear which animal it is,It has a familiar form somewhere. "Beyond the world and individual differencesIt expresses the way "harmony" is done in an exquisite balance.Even if you try to draw the same theme,This picture is a shining image with a sense of style that is hard to find in this expression.

Also, is it on the ground or the surface of the water?The way the space is viewed is also drawn diagonally, and the way the margins are left is also excellent.The only thing that is painted white isThere is also an animal with an adorable expression on it.It left a strong impression on me.

Cuteness and a huge theme. "Complete" that combines bothThe balance between "abstract" and is considered to be the best of the present,I was selected for the Grand Prix.

 

 - Runner-up prize (2 works) -

 Author: Yasukuri Isho (Japan) Title: Maru's Diversity

 Jury comments: In today's era, "black and white, logical colors" and "Pop and vibrant colors that will enhance your spirits."These two values ​​coexist. In design, tooThe key theme is how these blend together.

This work is based on the motif of "maru".This fusion is beautifully incorporated into the design.The color balance and pattern arrangement are extremely sophisticated.It is structured to make fun discoveries no matter where you cut it out.

Also, when folded as a handkerchief,When you spread it out and look at the whole thing,The fact that each person has a different appeal was also highly praised.This work combines cute appearance and beautiful structure.

 

 Author: Sokolova Polina (Russia) Title: The relaxing at sea

Jury comments: First impression was that the very cute designs were eye-catching.Swim, float, and in a simple compositionThe sight of people enjoying the beach at their own pace.It is carefully drawn.

The balance between the sea and the people is beautiful,You can also feel the sense of the way you make the space.Inside the broad surface of the water, lively and tranquility are coexisting.As I watch, I couldn't help but smile,It conveys a warm worldview.

Although each person has a different atmosphere and movement,The whole story creates harmonious scenes, and the theme of "Harmony" isThis work shines with a gentle and soft interpretation.

 

The Grand Prix and Runner-up Prix are designed to be commercialized and directly managed by CLASSICS the Small Luxury.・In online shops and other retailersIt will be on sale. We will inform you of the sales date later.

 

- Special Jury Award (4 works)

author
Watanabe Megumi (Japan)

Title
Welcome

[Judge's comments]
Kajiwara Kanako (CEO Director/Textile Designer, KAJIHARA DESIGN STUDIO Co., Ltd.) 

For you and me. I think that designs that embrace and harmonize diverse individuality are a sense of security and healing that is what makes the future look for. It's fine when you suddenly use a handkerchief. I think the gentle colors that will recite you will rejuvenate your heart. I thought the inner sense of happiness of the author was wonderful.

 

author
Okumoto Rai (Japan)

Title
"Completed with everyone's harmony"

[Judge's comments]
Saito Takafumi (CEO Director/Project Designer, Griffon Co., Ltd.)

The supply chain for the automotive industry, including development and design, body manufacturing, electronic control installation, and sales.
Harmony. Certainly, no matter what one is missing, cars won't reach our lives. The theme of "harmony" is likely to be a grand theme such as the earth, nature, love, etc.They tend to start, but I feel a sense of the way they seek this in industrial products.The illustrations also have the indescribable American comic relaxation of the 90's, which overall looks pop, but also has a street feel, so it doesn't look old-fashioned. This is a piece you'll want to put in your weekend wide pants pocket.

 

author
Wang Huiyan (UK)

Title
Cats dancing

[Judge's comments]
Takai Kaoru(San Ad, Graphic Designer, Inc.)

 The design depicts the symbolism of "harmony" of "dancing in a circle," while also mixing embossed with embossment and abstraction, like a home, a field, or a geometric pattern. It seemed like I could hear the music of polka and waltz, and I imagined the scene with a happy ending in a fairy tale. The pink cat is also cute and the colour is beautiful. This is a wonderful handkerchief that will make you feel sunny and you'll want to carry.

 

 author

GANOO (Japan)
 
Title
Earth pot

[Judge's comments]
Nakayama Tomohiro(San Ad, Graphic Designer, Inc.)

I felt a sense of refreshment in the idea that breaks the preconceived notion that a handkerchief is something like that and the design that has been completely done. The text was fun to read, and even the packaging of Earth Pot soup was carefully drawn, making it seem like it was made innocently, and I also liked the details of the art.

 
■Judge

Kajiwara Kanako (Co., Ltd.)KAJIHARA DESIGN STUDIORepresentative Director/Textile Designer)
Saito Takashi (CEO, Griffon Co., Ltd./Project Designer)
Takai Kaoru (Graphic Designer, Sun Advertising Co., Ltd.)
Nakayama Tomohiro (Graphic Designer, Sun Advertising Co., Ltd.)
Goto Kayoko (Blooming Nakanishi Co., Ltd.) CLASSICS THE SMALL LUXURY designer)
Nakanishi Kazushi (President and CEO of Blooming Nakanishi Co., Ltd.)

 

■About the CLASSICS the Small Luxury Design Award
CLASSICS the Small Luxury has introduced handkerchiefs in collaboration with many artists both in Japan and abroad. We are pursuing the power of design to expand the new appeal and possibilities of handkerchiefs. In 2020, we supported the artists' activities and hoped that design would become more intimate for people, so we established the "CLASSICS the Small Luxury Design Award."

■Past winning works can be found here

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