CLASSICS the Small Luxury Design Award 2024 Winners Announced
Winners
- Grand Prix (1 work) -
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Author: Hu Xiaoyi (China) Title: Spring Joy  |
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Jury comments: I thought the illustrations were loose and cute at first impression, but when I looked closely, I found that the graphic design was incredibly well-balanced, and the balance between the power of design and the power of illustration was exquisitely good. The colours are also very beautiful, so I think it will also make it pop and cute when you use it as a handkerchief. |
- Runner-up prize (2 works) -
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Author: Hu Xiaoyi (China) Title: Fluffy Hug
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Jury comments: A work that is very enjoyable intuitively. Among the trends, the yellow is becoming extremely strong, and the creamy yellow is especially reassuring, and it will be a great addition to being a happy color for the future. Among them, I chose this because I thought the color was very beautiful. |
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Author: Sugihara Junichi (Japan) Title: Hello my friends
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| Jury comments: At first glance, I thought the wild boar-like animal in the foreground was very simple and attractive with its incredibly simple illustrations. If you look closely, you will see that the mountains and flying butterflies are drawn in great detail, and the contrast between the generosity of the boar in the foreground and the detailed background is attractive. |
The Grand Prix and Runner-up Prix will be available in the design and will be sold at CLASSICS the Small Luxury directly operated stores. We will inform you of the sales date later.
- Special Jury Award (5 works)
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author Title [Judge's comments] The design visualizes the feeling of the moment you feel HAPPY. I relate to my values because they resemble my happiness. I think the happiness of being able to convey the accumulated experiences and feelings through visuals is deep. I felt that the way I drew the drawing was repeated, and it was impossible to describe in one word. The balance of accumulation and optimism is expressed, and every time I see this handkerchief I feel like I'm relieved to be able to feel a sense of happiness. |
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author Title [Judge's comments]
Saito Takafumi (CEO Director/Project Designer, Griffon Co., Ltd.)
This piece features a beautiful color scheme and density balance between arrangement and rice balls, side dishes, and a girl with long hair and red dress. The slightly elegance of the girl doesn't just make a cute pattern that looks like a girl, but rather gives the whole impression of a pop. Literally, you want to go out wrapped in rice balls, but the "action of going out" itself condenses the HAPPY and drives people towards that action. Not only does it express HAPPY in pictures, it also has the power to bring the owner to such a degree.
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author Title [Judge's comments] Vending machines that are often seen overseas, where you can see products inside the glass, are just enough to get you excited. Life is a series of choices, but in the morning, press a button you have decided, choose your favorite juice, buy it, and walk in a positive mood. Such small fun daysHAPPYI thought that was the case. |
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Nakamura Nanako (Japan) [Judge's comments] The shooting star in the center of the handkerchief has a very simple design, |
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This design award compares a handkerchief to a single campus.
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Kajiwara Kanako (Co., Ltd.)KAJIHARA DESIGN STUDIORepresentative Director/Textile Designer)
Saito Takashi (CEO, Griffon Co., Ltd./Project Designer)
Takai Kaoru (Graphic Designer, Sun Advertising Co., Ltd.)
Nakayama Tomohiro (Graphic Designer, Sun Advertising Co., Ltd.)
Goto Kayoko (Blooming Nakanishi Co., Ltd.) CLASSICS THE SMALL LUXURY designer)
Nakanishi Kazushi (President and CEO of Blooming Nakanishi Co., Ltd.)
CLASSICS the Small Luxury has introduced handkerchiefs in collaboration with many artists both in Japan and abroad. We are pursuing the power of design to expand the new appeal and possibilities of handkerchiefs. In 2020, we supported the artists' activities and hoped that design would become more intimate for people, so we established the "CLASSICS the Small Luxury Design Award."
