The second Adelia Retro x CLASSICS the Small Luxury collaboration starts from September 30th (Tuesday)! Implemented embroidery custom order planning
As the second collaboration with "Adelia Retro," we will be holding a special project from Tuesday, September 30, 2025, where you can custom order embroidery with motifs that symbolize Adelia.
Collaboration background
Adelia Retro, a retro glass tableware filled with the nostalgia and cuteness of the Showa era, and CLASSICS the Small Luxury, a handkerchief specialty store. “Adelia Retro” has a retro and nostalgic world view and the handkerchief has a somewhat nostalgic charm. Both are ``familiar presences'' that color our daily lives, and the collaboration was born from their affinity.
The joy of choosing, the joy of using
This time, the second collaboration, we have carefully selected motifs that go well with embroidery from Adelia Retro's designs and prepared special embroidery. Custom order embroidery will be available only on selected handkerchiefs. Custom embroidery has been a popular service since the brand's inception. You can create your own original handkerchief by choosing your favorite position and orientation. Furthermore, if you combine it with initial embroidery, it becomes a personal piece. Part of the fun is choosing the motif embroidery and handkerchief. Why not take this opportunity to make a piece that you will become more attached to each time you use it? Enjoy the world of Adelia Retro even more with the motif embroidery that is unique to this collaboration.
■Adelia Retro × CLASSICS the Small Luxury collaboration 2nd custom order
Introducing motif embroidery
Tiger and Leopard from Adelia Retro's popular patterns ``Zoomate,'' and Boy and Girl from ``Fairy Tale.'' We have a total of 4 motif embroidery patterns available.
△Zoomate from left: tiger, leopard
△Fairy Tale Boy, Girl
Various motif embroidery990 yen (tax included) *Separate handkerchief fee
Custom order overview
・Start date: September 30, 2025
・Sales location: CLASSICS the Small Luxury Roppongi Hills main store, Nihonbashi Ningyocho store, online shop (starts at noon)
・Price: Various motif embroidery 990 yen (tax included) + handkerchief fee
・Handkerchiefs to be embroidered: Adelia Retro collaboration products, SIC 108 color series, 3rd handkerchief series
・Period until delivery: About 7 to 10 days
*In the online shop,Third handkerchief seriesApplies to some products.
*In the online shop,Only recommended positions for embroidery will be provided. Thank you for your understanding.
Click here for products eligible for embroidery>
◇Information
The price of the SIC 108 color series will be revised to 2,750 yen (tax included) from October 1st (Wednesday). Thank you for your understanding.
Due to price revision work on October 1st (Wednesday), the online shop will not be available for the following times.
9:00～16:00
We apologize for any inconvenience this may cause and appreciate your understanding.
■The first collaboration handkerchief is now on sale
In the first collaboration, a total of six handkerchief designs are available, with popular Adelia Retro glasses and plates as motifs, finished with watercolor designs and delicate embroidery.
■A gift campaign is currently being held to commemorate the collaboration.
To commemorate the release of the collaboration handkerchief, a giveaway campaign is being held on the official Instagram of both companies. Among the first collaboration handkerchiefs, we will combine the popular "parfait" patterned handkerchief with the Adelia Retro glass drawn on the handkerchief, and will give away a special gift packed with retro and cute charm to 6 people by lottery!
How to apply
① Follow Adelia Retro (@aderia_retro) on Instagram
Follow CLASSICS the Small Luxury (@classics_the_small_luxury) on Instagram
②Comment “Which handkerchief parfait would you like to eat?” on the campaign post.
period
From Thursday, September 25, 2025 to 23:59 on Monday, October 13, 2025
Winning product
Six people will be randomly selected to win a handkerchief and glass set.
・1 collaboration handkerchief “Parfait”
・1 glass of Adelia Retro
*You cannot choose the design of the glass.
Click here to post the campaign>
■About Adelia Retro
"Adelia Retro" is a product that has been remade from Adelia glassware, which was once used in Showa era homes, so that it can be used safely even in modern times. Adelia tableware became popular due to its friendly design and affordable price, and decorated the dining tables of the Showa era. One of our representative products is printed glasses with cute patterns such as flowers and animals. Some customers are drawn to its nostalgic and warm charm and continue to use it even after production has ended. Adelia Retro was born with the support of these fans. It has been reborn as a product that is easy to use even in today's lifestyle while retaining the charm of the time.
